Sina Finance YORK August 24 morning news, on Tuesday raised at Jefferies luxury handbags and jewelry manufacturers CoachInc (COH) stock rating, saying the recent stock market pullback and attractive.
analyst Randall – Ke Nike (RandalKonik) said, Coach sales in North America is picking up, thanks to more full price sales, and its factory outlet store sales growth.
Coach earlier this month released its fourth-quarter results, its net profit rose 4% thanks to sales growth in North America, luxury handbags.
Ke Nike Coach of the overseas expansion of the ability to feel optimistic, especially in China.
He said: “Coach brand has proven to resonate with the Chinese consumer, brand awareness is growing.”
Ke Nike downgraded the stock from “hold. “to” buy “and its price target to $ 60. (Humble opinion)
stocks mentioned in this article: $ Coach (COH) $
August 24, 2011
Jefferies raised the ratin to buy Coach
Of people by: Find the hidden shopping at Pa is
visiting the locals love visiting the store
travel, for me, prefer to look in different places “to live down” state: you can wear the same dress, high heels, dress appropriately relaxed, in my personal style into a little for different parts of the dress, visiting the local people love visiting the shop, love to the restaurant, out of concern by the local development of the brand and style. In this way, I completely shielded by tourist souvenirs. The local characteristics of the things that just added in the domestic shopping, it is difficult to achieve more choices. For example, to Europe, I like to buy underwear and accessories, especially in the Hai district of Paris, many accessories designers independent shops, exaggerated French style of strong, very suitable for me with fashion.
to New York, I like to go to Barneys department store, because even if it is the brand, where there will be a unique style. The Manolo store is to meet my 35 yard pin on the chic high heels all the requirements. In addition, Nishimura and soho area, I prefer to buy a design unique accessories. There is a principle I have always maintained, visiting the local characteristics of things, but only after I come back to buy life have the opportunity to wear and use things. A month ago, I went to Nice, southern France, luxury resort. There is a choice of single items with resort-style place, such as style simple, tailored and elegant white fashion, colorful single product and small selection of fashionable swimwear country. Started by the local brand Vilebrequin and stylish beach resort wind strong AlbertArts Head Office is worth a visit.
shopping abroad to do their homework very important
then to July, the boiling point of the world best discount, except in the country “shopping” a Fan aside, many people are shopping up to do your homework in advance, as early as possible be a good ticket, fly to various cities abroad, “mop” spoils of war! But here to remind you, do not look crazy to start low on the “irrational” people. Start time, be sure to calm the mind.
1. Select the time you will say that this time last season did not discount it? It is so true, but you went to a discount on the first day and last day to live bargains, that a big difference! Generally speaking, the best take advantage of the beginning SALE full time to sweep cargo goods, here you can also provide a bit tricky: for example France this year discount is from June 22 start, you can choose the center one day in advance to check out the location of water objects, If possible, allow BA to help you stay goods counter, can calm the next day shopping.
2. the election of the country the world are on sale, and that in the end it should go? Routine, the line to buy European luxury shoes, bags, it certainly recommend you go to Paris, now PRADA, CHANEL is as low as 5 compromise. However, based on personal experience, and now South Korea duty-free shops to buy luxury goods greatly enhance the advantages – low cost travel U.S. dollars more, when folded on discount, prices are more comparable to European and American home! Short wallet with BV, for example, South Korea duty-free original price $ 510, discount is only about 1714 yuan! 5
3. The election of the place we all know going to Paris to buy LV, U.S. to buy COACH, Italy buy PRADA, but where most cheaper? If you have time to go natural or OUTLET, factory shop prices are unmatched counter, like the United States of Woodbury, Italy THEMALL and SPACE, France, LaVallee, Germany, Metzingen, Hong Kong Horizon is a very good choice, run off on a discount off season also. In addition, Paris, Nice buy LV, official website of the French than the price also cheap, lowest in the world! 
Two- ine foreign luxury goods brand Coach is Huacheng Hao good price outside the best 40%
REVIEW: “When the country people are good to go without sleep since the loss of Coach handbags at lower levels, is under the ocean it is outside the province of long file niche product, but sales are being lost ocean so cheap.” Provincial Department of Commerce president discuss economic Zhao Ping Department is himself in the show for those who forget. Coach of the ocean as many as two-line entry into the foreign market, the brand became the first luxury goods Huang Shen not old see. Users included in the ten ….
“country when people are good to go without sleep since the loss of Coach handbags at lower levels, is under the ocean it is outside the province of long file niche product, is ocean has lost such a cheap sale. “discuss the Ministry of Commerce Ministry of Economic Affairs is with himself as president Zhao Ping forget those years for the show. Coach of the ocean as many as two-line entry into the foreign market, the brand became the first luxury goods Huang Shen not old see. Users included in the ten evil genuine luxury goods “outside, Coach of the its red tail, also includes GAP, LEVIS, etc. These oceanic niche brand, why is foreign to sell into the next price, transformed into a luxury goods?
Coach foreign good price good about 40%
into the little look into the Nanjing Road, the old light to ground floor, the smell of the next file makeup products outside flutter away, the entrance Hao luxury goods brand cabinets and Bo Bo outlets everywhere. by Zhao Ping province long known as the oceanic niche goods stores that sell Coach Bo is set to the first floor of the old light to a corner with far, is for the outside row and CHANEL FENDI Bo retail shops and other brands, Coach DIOR makeup products are among Bo cabinet.
“Some of these packages outside the outside whether to play seven Kai, Kai did not play in this package, because it is old this year section. “Coach of the count refers to the death with an original price of 10,500 yuan RMB official flower pattern in the foot python package released to forget those off while Coach of the British White is the official website, this excellent package is priced at 1000 yuan (about Kai people RMB 6456 yuan official), that the ocean should be much more than 40%.
According to the Coach of the total with the first volume, the price of ocean Bo and Coach shops selling foreign official website of the original cost of the full note differences. forget those who access Coach official website received an embossed crocodile pattern hidden foot off the bag is a foreign official website of the original price of 6950 yuan note were the official currency, are under the net cost of the White British, compared with 598 good dollars (about 3861 yuan Kai were the official currency); other turned a black leather bag lift the foot off the cost of being a foreign official website is 3,800 yuan official currency, the British White is the official website only good 298 million (approximately RMB 1924 yuan Kai people officer), ocean far outside the 50% best price. Coach
is foreign to the official website of the old product a, the least expensive package a foot off the original price of 3,800 yuan official currency, the British white network is to sit down, feet off the cost of the lowest package price Good only 128 yuan (about RMB 826 yuan Kai people officer), such as the cost of many water Chek is lost under the ocean is only known outside the province of goods under a long file.
has to go outside for Coach Can the death of luxury goods are being disputed, is to the 1990s, Coach fall into the “niche luxury goods,” an overview of thinking, the product cost of booking as LV, PRADA and other European extravagant brand of the right half of the right. But much to Coach in the price in foreign markets are hidden and the style is not a business for sale all those little eyes of foreign long outside the province of luxury goods, but that it is oceanic environment and is as yourself, is still outside the downside of the small public long provincial product brand.
Coach said the foreign market operations and spend the next
good for the price different answer, Coach received only one, Coach International Department of the wholesale closure of combined cut VictorLuis then forget who kept the original newspaper said in an interview oceanic real death is the price good brand is different foreign markets over the next hidden like. something really, the best result in the price differences are very little notice, including the connected transport market to win business for sale Sheng Kai branch, Chi Kai Kai stores and store operations support and other provinces are led by Coach products are outside the best price no differences between the two places of identity. by the “good country people are not 70 years of annals, Coach The market is under way is the end of one of the leading brand, so the effect has a range of benefits, but foreign countries are being included outside the international market, these people do not have the upper hand. “
VictorLuis that any country is wild and other foreign countries or regions outside the market, Coach product takes only a small price of luxury goods in Europe the cost of the conservative half of” People pricing datum European luxury goods brand than the low “.
users included in the ten evil genuine luxury goods”
such as the Coach brand promise of the ocean into two lines into foreign markets first Huangshen entrance into luxury goods brand and not the old see. Children are included in the ten users post real evil luxury goods “outside, Coach of the end of its red, has been outside also includes GAP, LEVIS and other brands.
” Small ocean of its real import brand is very that should be, three to five ten dollars that can buy a T-shirt, but it is good none the less to ocean under the thousand dollars. GAP is a long ocean is the province of niche products, 20-year-old right-right in respect others is its outline of the original people, respect others but also into the ocean in any money, so the bottom of this card is not whether children can be, but is oceanic GAP that is, zero lost very bottom. “Zhao Ping Road.
” These children are good country brand is a niche brand, good foreigners to the country to bring some common good to buy, good price than the foreign country to which the right should be 50% Right. “New York to learn a foreign national essence students said.
Under consideration is the luxury goods?
So the ocean into two lines of foreign brands into the first reason why we can shun luxury goods under the original disclosure of the jacket, and a small mass of foreign provinces were reluctant for their own long-buried double it?
“oceanic province were long license for foreign real death is the range of cognitive, For the brand reputation, brand less tired with the booking of the system, very few escaped with the tide just drip, is no such letter as a complete environment that can have any number of twenty-three ocean lines into brands known for the real extravagant brand. “Difficult for foreign economic and trade school outside the mouth of luxury goods executive seminars in the show are from Ren Zhouting. (Editor: admin)
August 15, 2011
Speaking thro gh six
First off is the most common (ordinary; common), and most importantly, almost constitutes a life, a major part of business contacts. Well give people impressed themselves like a duck, (like a stranded fish put back into water) casual entertaining. But also to bring their own language learning a great sense of satisfaction! But it is also the most difficult part of the application with ease! This first hurdle is the “sociability of the declared noise.” Among those who praised me speak English outside the tunnel, I finally I found that I did not talk with them deep, but is blurted out the sociability of the declared noise (greeting) Unfortunately, the vast majority of Chinese are learning English hard to learn English so many years, even the most basic “hello” are not clear! b: i doing fine / ok / pretty (fairly; quite) well / great (excellent; extraordinary) super (super ) terrific (very , the Great) / so-so (good / good / normal) or: not bad. / the same as ever. / i can complain (complain) too much. (to bad / and before / I can not complain too much / bad.) he made a pretty fortune by selling all his land. (he sold all the land made a fortune.) todayis pretty cold. today, very cold. you have a great future. (you are promising.) my mother is terrific at any kink of sewing. (my mother do any needlework are fantastic.) she is a terrible student. She is a very bad student. the food was terrible. Food terrible. b: fine. / pretty good. very good, very good. she was still beautiful at the age of forty. She lived to 40 who are still beautiful. you l be glad tohear that bill is alive and kicking. Bill is now full of energy, you heard some happy. Fantastic / I just had a day to day. Or: I just hit day to do one day a monk bell. No more than listening to Mozart music made me happy things. Newspapers no interesting news. I saw their faces to know something. She is my special friend. he did it as a special favor. done this be his special care. He did not talk with the taste. You must be very concerned about that. She has the ability panic. keepquiet-i trying to get some work done. be quiet, I have to deal with some of the work. I feel like a new person like. I always wanted to have a garden, as they did. i going to be pop star like michael jackson. I want to be Michael. Jackson as the pop star. Have said what are you doing? Often hear in American movies, but few people understand. , Allows you to quickly become a master of interpersonal relations, because in everyday life and work, most people say to each other are a number of irrelevant nonsense. This semester is no progress. He manipulated the postoperative condition greatly improved. WorldCom still in the hospital, but quickly recovered his health. His English is little progress. (Most useful when receiving foreign dignitaries nonsense!) You lsleep sounder for it. You will therefore sleep more soundly. she couldn get over her shyness. she could not overcome shyness. i think the problemcan be got over without too much difficulty. I think this problem difficult to resolve. he is in a good / bad mood. He a good mood / bad. i always in a bad mood on mondays. I am feeling very depressed every Monday. i just stopped by to say hello. I just came over and asked Shun good. askhim to stop by for a chat. let him come sit and chat. it wasa pleasant surprise. It was a surprise. it is pleasant to jog inthe early morning. early morning jogging very comfortable. guess who i ran into today? i ran into stone at the supermarket this morning. You guess who I met today had? Morning I met in the supermarket world through. I have been thinking about you, let a cup of coffee Liaoba. you e just the man i wantto see. you exactly what I want to see people. i haven seen you for ages / inyears / for a long time. for a long time not seen. See you again, really great. You for the job? Been since I last saw you, you changed a lot. ourplans have changed. Our plans have changed. She was sick in bed for a week. The first comprehensive summary of the relevant social pleasantries
A first for everyone to provide a most typical dialogue, then a large number of practical “nonsense” so that you can in any situation, “active offensive” (launch an attack ), the establishment of new friendships! a: mary, this is stone brother jim. Mary, which is WorldCom brother Jim. b: i verygald / pleased to meet you. Nice to meet you. c: it a pleasureto meet you. / the pleasure is mind. my pleasure to meet you (Advanced view) additional sense of accomplishment a: it has been a pleasure to talk to you. and talk to you is a very pleasant thing. remembering the past was his onlypleasure. recollection of events was his only pleasure. b: how do you like china so far? / what your impression of china? / what do youthink of china? you like China? your impression of China? / how do you think China like? crazy Lenovo: foreigners think Chinese people only say the first one, it will not add sofar, so next time you come to a torrent, he daylights scared! c: it really differentfrom what i expected. and I imagine this is very different. (The most intelligent answers) an extra sense of accomplishment i expected that he l pass the examination. (I expect he will pass the exam) this dictionary is more useful than i expected. This dictionary is more useful than I expected. (Advanced boutique sentence) b: don worry. You lget used to it in no time. Do not worry, you will quickly adapt. Additional sense of accomplishment she got / became used to the new job. She has been accustomed to that table. he still not used to life in the city. he still has not adapted to city life. he did it in no time. he immediately did that thing. Crazy association: a simple conversation we learned so many things! If we can “just do not understand do not understand time, just a confused confused, then the English had not like this today! Please fiercely with the” three best method “to the following all sentences blurted out! 1. may i have your name, please? ask your name? crazy think that we will not say: “what your name?” so “rude, uneducated” and “low-level English”! 2. i think i e seen you before. you look very familiar. I think I e seen where you are, you look very familiar if you say so, very few people will reject you face to face, but soon become friends and I had U.S. consulate dinner with my students and tried this method, the effect class! 3.say, don i know (knowledge; familiar with) you from somewhere? (where I is not seen you?) 4. i musthave seen you somewhere else this evening. Where I have seen you. extra sense of accomplishment i going somewhere else this evening. tonight I going to another place. i know somewhere you can eat japanese food. I know a place , you can eat Japanese food. 5.haven we met before? we have not seen it? 6.we have talked of you often. We often talk about you. 7.ididn t quite catch your name. i sorry . i didn get yourname. I sorry, I did not catch your name. 8. a: how do / shalli address you? How can I call you? 9. how many brothers and sistersdo you have? you how many brothers sisters? 10. where are you workingnow? Where are you now work? 11. i e been looking forward to meetingyou. I have been looking forward to the pleasure to meet you. (Senior sweet) we e been so much looking forward to seeing you again We very much look forward to seeing you again. i looking forward to the weekend. I look forward to the weekend. 12. i e heard a great deal about you. Jiuyang name. 13. isthis your first trip to china? / have you ever been to guangzhou? this is your first visit to China? you e been to Guangzhou you 14. what impressedyou the most about shanghai? your Shanghai deepest impression? (wonderful problem) additional sense of accomplishment that book impressed a lot of people. that book in the hearts of many people impressed. i was deeply impressed by / at / withhis speech. his speech left me deep impression. the signs of thecity never fail to impress the foreign tourists. foreign tourists are all impressed with the city. we were most impressed with your efficiency. your work is very efficient, we are very admirable. Note: I am a foreigner in English when the radio interview, every time used in this sentence. 15. may i ask where youare from? Where can I ask you who do 16. i hope you e enjoyingyour stay here. I hope you enjoy your stay. extra sense of accomplishment i enjoyedreading these books very much. I like these books. tom doesn enjoy going to school. Tom does not like school. 17. it always takestime to get used to a new place. adapt to a new place always take some time (always go wrong nonsense) 18. sorry, i couldn help overhearing, did you mention something about I sorry, I accidentally heard your conversation, you are not mentioned. .. Note: This is a conversation starter with strangers trick and I have In this way, China Hotel dinner and made friends with a group of American businessmen. extra sense of accomplishment don talk so loud; you may be overheard. Do not speak so loud, people will hear. i happened to overhear what he said I happened to listen to hear what he said. i could not help laughing. I could not help laughing. Second, the following are some methods used to schedule appointments: 1. ur, are you going to bebusy this evening? busy tonight you? 2. um, i was thinking of going to a movie tonight, would you like to come? I go to the movies tonight, you are willing to go with it? 3. are you doing anything tonight? i was wondering if you d like to go to a movie with me. tonight arrangements? do not know if you are interested in and I go to the movies. Special note: The above training hard again advanced a long difficult sentences, until blurted out as easily as hello to improve their level of spoken and if you can not blurt out, it is best not to use it to find a simple alternative forget! stammered that it unpalatable. extra sense of accomplishment i l join you in a minute. I l will come to you. ask him to join us for lunch. ask him to come and join us for lunch. answered in the affirmative: 1. that be very nice. That great. 2. i love to. very willing to . 3. that a great idea. This is a wonderful idea. answered in the negative: 1.sorry, i afraid i busytonight. Sorry, I afraid I did not air tonight. 2. tonight a problem. whatabout tomorrow night? not tonight, tomorrow what? a friends farewell and greeting important, we must start to finish (start well and end well). do not know how to bid farewell to the man is a failure of interpersonal communication. a: i really must be going now Now I really should say good-bye. b: but you just got here. can you stay a little longer? (hypocritically pretend) to be just you. and then stay a while, okay? a: that very nice of you (advanced oral elements), but i really can . b: it was our pleasure. honored. crazy thoughts: conversation is like playing table tennis, if you are a master, the ball would have landed you here ! If people say a, you have to blurt out b. to meet the 2000 meta-trump bid farewell to fine sentence 1. we really enjoyed your company. we like with you as partners. extra sense of accomplishment i always get nervous in her company. with her, I am always nervous. he keeps good / bad company. He and the good / bad contacts. 2. well, then, perhaps we can get together another time. Maybe we can find another time to get together. 3. please give my best regards to your sister. Please convey to your sister, my most sincere greetings extra sense of accomplishment no one showed theleast regard for my feelings. no one cares about my feelings. my fathersends his regards to you. my father say hello to you . 4. i l be seeingyou! Goodbye (absolutely authentic American English) 5. a: take care of yourself. Take care of yourself / have a good trip. have a nice trip! b: you too, bye. each other each other goodbye. 6 . i shall miss all of you. let get together soon. I will miss you. Let us in the near future together. 7. i hope i can see you again. / let meet more often. I hope then to you / so The most common side. extra sense of accomplishment i hope that he will succeed. I hope he will succeed. we haven heard from him for weeks butwe e still hoping for a better. We have no news of him for weeks, but still looking forward to his letters. The second part of the guests farewell 8. well, i afraid i better be on my way / leaving. Well, I afraid I have to go. 9. i sorry, but i e got to be on my way. Sorry, I must go. 10. i afraid i stayed too long. I afraid I stay too long. 11. i think it about time we got going. I want to leave almost time. 12. i really have to rush. I really have to get away. extra sense of accomplishment don rush, take your time. Do not hurry, take your time. people rushed to buy the shares. people rushing to buy shares. 13. i enjoyed myself very much. I have a lot of fun fun. extra sense of accomplishment weenjoyed our trip to europe. The trip to Europe, we are very happy. did you enjoy yourself last weekend? you last weekend have a good time you? 14. i glad to have met you. very nice to meet you. 15. i reallyenjoyed the meal. I really eat very happy. 16. i really had apleasant / an enjoyable / great evening. I really had a happy / wonderful evening. extra sense of achievement the film was quite enjoyable. The film is very interesting. 17. i had lots of fun tonight. tonight I had a really pleasant. thatwas a wonderful dinner. i had a wonderful great time beingwith you. that a very good dinner, I had a great time. extra sense of accomplishment sheis a wonderful mother. She is a great mother. their life togetherhas been wonderfully happy. they are very happy life together . 18. ienjoyed every minute of the party. every minute of this show I am very happy. 19. thank you very much for a wonderful party. Thank you for organizing such a wonderful party. 20. i hope that someday maybe you lbe able to visit my family in beijing. I hope that one day you may be able to come to Beijing to my house. extra sense of accomplishment this afternoon we e goingto visit a friend in hospital. This afternoon we will go to visit a hospital friends. during our stay in london, we visited bickingham place. This afternoon we will go to visit a hospitalized friend. 21. i really enjoyed talkingwith you. glad to chat with you. (end of the conversation a good way) additional sense of accomplishment hedoesn enjoy going to school. He does not like to go to school the third part of the master goodbye 22. please don be in such a hurry. please do so urgently. 23. wouldyou like to stay for dinner. you can stay for dinner 24. did youhave a good time today? have fun today you 25. you l have tocome and see us soon. you will see us again the fourth part of a short little conversation 26. a: thank you for inviting me. Thank you feelings invitation. b: it was a pleasure having you. (absolutely authentic) please come again. and you together, we are very honored to please free to often. (perfect Social.) additional i e been invited to give a sense of accomplishment a talk at the conference. I have been invited to address the General Assembly. 27. a: thanks for all your hospitality. Thank you for your hospitality. b: you e welcome. e welcome, welcome you again. 28 a: have a nice weekend. a nice weekend. b: the same to you. you, too. 29. a: thank you for everything. all thank you. b: well, have a nice trip and best wishes to your wife. I wish you bon voyage, say hello to your wife. 30. a: if you e ever in xian, look me up. i love to see you again. If you come to Xi n, we must come to me, and you want to meet again. additional sense of accomplishment don count on a salaryincrease this year. Do not expect this year will give you a raise. can i count onyour help? = can i count on you to help me? I can rely on you to help you? 1. thank you for everything. (Thank you all.) thanks to the simplest and most comprehensive thank you very much indeed. really thank you very much extra sense of accomplishment i was very sad indeed to hear about it .2. i appreciateit / your help very much. I am very grateful / for I am very grateful for your help (the Americans used) 3.i don know how to thank you enough. 4. it kind of you to say that. 5. you e been a great help / veryhelpful. you great help. (Americans used) 6.thanks a million, mr. lee, for what you done for me. Thank you for everything I do. 7.i hope i can repay you for it. I hope repay you an extra sense of accomplishment how can i ever repay you for your kindness. How can I repay you for your kindness it? 8.you e been very thoughtful. you have been very thoughtful. (American film used) Additional achievements a sense of what a thoughtful boy he is. how considerate he was a boy ah! it was very thoughtful of you to send flowers. you send flowers to, very thoughtful. 9.i appreciate your consideration. I appreciate your thoughtfulness. additional sense of accomplishment he has no consideration for others. in spite of his and others. he showed no consideration for his wife. He never appreciate his wife. 10. thank you very much, but i guess i better do it myself. Thank you , but I think I better do it yourself. (American Independent character performance) 11.thank you / thanks for trying (your best). Thank you for your diligence. (Thanks to the failed efforts) 12.thank you anyway / all thesame / for asking. 13. i most / very / extremely / tremendously / awfully / terribly grateful to you for taking so muchtrouble to explainthe best way of getting there. (advanced fine sentence) You go to great pains to explain to me where the best way I am grateful. extremely that is extremelyinteresting. it is very interesting. i extremely sorry for the delay. this delay, I am deeply sorry. tremendous: it makes a tremendous differenceto me.. This great difference for me. he is a tremendous walker. he was able to walk. awfully: i afraid i awfully late. I really too late. theplight of starving people is too awful to think about. hungry was unimaginable plight worse. explain: i e got to explain about it. I have to explain the matter. could you explain why you left? Can you explain your reasons for leaving it? chic answer: sure. e welcome / you e most welcome. e welcome / don mention it do not worry, itwas my pleasure. It is my pleasure / thinknothing of it. Do not mind / that all right. It does not matter / any time be happy to help / don worry about it. Never mind / forget it. forget it. / you bet. of course, additional sense of accomplishment did she mention when she would arrive? when she said to you? they mentioned you as a good source ofinformation. They say you a message well-informed. additional champions: Yes, certainly, and encourage – —- – Life strategy 1.i do / completely / strongly agree (very much) I totally / agree.) she finished the race strongly. she is very perseverance to finish the full. i feel strongly that i can make it. I believe I will succeed. (frequently used adverb is a. a symbol of high-level English!) 2.that / you e absolutely right. you are absolutely correct. additional sense of accomplishment it is absolutelyimpossible. it is absolutely impossible. 3. i think exactly the same way. what I think so. 4. that sounds like a good idea. seems to be a good idea. (American mantra) 5. he sounds just the person we needfor the job. sounds like he is exactly what we need for work here. 6. i see your point / what you mean. I know what you mean. 7. that understandable that It is understandable that extra sense of accomplishment the instructions were not easily understandable. This manual is not easy to understand. 8. it was all worth. it totally worth it. (moving affirmation) extra sense of achievement the book is worth reading. this book is worth first reading. he felt that his life was no longer worthliving. He felt his life had value no longer live up. the scheme is well worth a try. This program is worth a try. 9. you said it. / you can say that again. You e right. (American film especially common) 10.you hitit / the nail right on the head. the phrase you e right. 11.youhave every reason to be proud of it. you have enough reason to be proud of. extra sense of accomplishment she complained, with reason, that she had beenunderpaid. She complained about her wages have been low, it is not unreasonable. we aren going, for the simple reason that we can afford it. we do not, the reason is very simple: We can not afford. 12. you e pretty close. you answer quite near. 13. that would be find / great. Well. 14. that figures. It makes sense that sounds reasonable. seems reasonable. extra sense of accomplishment “johnisn here today.” “that figures, he looked very unwell yesterday.” “John did not come today. “” No wonder, yesterday he does not seem comfortable. “15. Whatever you decide is all right with me. No matter how you decide I will agree. Extra sense of accomplishment you are right, whatever opinions may beheld by others. You did right, how others see the disregard. Whatever nonsensethe papers print , some people always believe it. no matter what nonsense are people who believe the newspaper. 16. that it. right. that will do. it can be. 17. i l say. Yes. that what it is. to be true . 18. i suppose so. I think so. no doubt about it. There is no doubt. extra sense of accomplishment 19. you can put it that way. you can not say that. 20. that just what i think. That what I thought. i take the same view. I view the same. 21. i afraid you e right. I am afraid you are right. 22. come on, you can do that \ you can make it. Cheer up, You must line. (American film used) extra sense of accomplishment i bet you can makeit. I bet you can do it. he says he l get up at sixtomorrow morning, but he l never make it. He said he tomorrow 6:00 am to get up, but he is absolutely impossible. 23. you have nothing to worry about. you have nothing to worry about. (encourage others) 24. never say die. Never give up 25. you never know what you can do till you try. unless the attempt, otherwise you never know what you value. 26. you will come up with theright answer. you would think the correct answer. extra sense of accomplishment she come up with a new idea for increasing sales She thought of increasing sales of voice. he came up with a bright idea. He thought of a wonderful idea. you ecome up with a good idea. you want out of your mind Great. 27. itis not as difficult as it looks. (advanced fine sentence) 28. you e gotlots of time to improve your english. you have spent a lot of time to improve your English. extra sense of accomplishment the post office aims to improve itsquality of service. post office determined to improve the quality of service . he studied harder toimprove his english. more efforts to improve his English. her health isimproving markedly. Her health is significantly improved. 29. take your medicinelike a man. to be a man, to accept hone it. extra sense of accomplishment he reallyhates shopping but he goes anyway, and takes his medicine likeman. he really hate to buy things, but still bite the bullet and go. a good medicinetastes bitter. good medicine tastes bitter; resented. 30. well, that life, isn it? this is life , is not it? i know how you feel. I understand how you feel. (super-fine sentence) 1.you did a fine / good / great job. (you did awesome!) 2.you e done a wonderful job . well done! well done! {} a series of great adjectives (you did awesome! well! well!) 3.that great / wonderful / beautiful (excellent; complete) / amazing (the Americans used ; surprising; great) / fantastic (superlatives; great)! (awesome! / amazing!) (additional sense of accomplishment) beautiful: * the organization was beautiful. (excellent organization.) * what beautiful timing. (the time is right) amazing: * i find it amazing that you can swim. (you can not swim can really make the surprise.) fantastic: * she is a fantastic swimmer. (she was swimming swim very well. ) * she a really fantastic girl. (She is a great girl.) * you passed your test? fantastic! (you pass the test? great!) 4.you e so nice! / that very nice of you . (very kind of you / You e too good.) (additional sense of accomplishment) * it is nice of you to inviteme to the party tonight. (very kind of you, for inviting me to attend tonight meeting.) 5.mrs. smith , you e a wonderful cook. (Mrs. Smith, you are a great / brilliant chef / cook has done nice.) 6.i very proud of you. (I am very proud of you.) (the most good praise and encouragement) 7.i didn expect (I did not expect) youto do such a good job. (did not think you have done so well.) (additional sense of accomplishment) * don expect too much of / from me (do not expect too much for me.) * i expect (that) i will be back on sunday. (I expected to come back on Sunday.) * you can expect to learn a foreign language in aweek. (Do not expect one week will be able to learn a foreign language.) * i expect you tobe punctual. (I hope you punctuality.) 8.for a beginner, you e prettygood. (as a beginner, you have done well.) (additional sense of accomplishment) * themovie was pretty good. (That movie is very good) 9.you are the right man for the job. (you are suitable for this work) 10.she is quite goodwith her hands. (her very clever hand) (additional sense of accomplishment) * he is a goodspeaker of english. = he is good at speaking english. (he speak English very fluently) 11.we loved it / i love it / i like it. (Great , thank you.) (brief strong praise) 12.you e got a point there. (you say makes sense.) (additional sense of accomplishment) * what the point of yourargument. (what is your idea of ??the argument? ) 13.you look young for your age. (you younger than your actual age and more.) 14. you have a very good memory / beautiful eyes. (your good memory / your eyes are so beautiful.) 15. you e lovelier than your pictures. (you than your lovely photos and more.) 16.how do you keep fit / in shape? (how do you maintain the health / body?) (additional sense of accomplishment) fit: * world-class athletes are extremely fit. (international standard athletes physique is very good.) * he keeps himself fit by running 5 milesevery day. (he ran five kilometers every day to maintain good health.) in shape: * you lnever be in shape until you eat less and take more exercise.17. you look nice in your new shirt. (you wear this new shirt nice.) (Practical social nonsense) 18.that tie goes well with your suit. (the tie and match your suit is.) (additional sense of accomplishment) * i need some newshoes to go with these trousers. (I need a new pair of shoes to go with these pants.) * white wine goes well with fish. (the best fish drink white wine.) 19. it really looks good on you. (to wear on your body is really nice.) 20. you must be very popular. (you must be very popular.) (additional sense of accomplishment) * jeans are popular among the young. (jeans popular with young people.) * jogging is a popular form of exercise. (jogging is a very popular sport.) (additional sense of accomplishment) * her face was tanned. (tan of her face tan.) 21.where did you get such a nice tan? (Where are you to tan brown skin?) (additional sense of accomplishment) * her face was tanned. (her face tan tan.) 22 . you flatter (compliment; flattery; please) me immensely (great; extreme) (you really flattering.) (additional sense of accomplishment) * if you flatter yourmother a bit she might invite us all to dinner. (you If more than a few words to flatter your mother, maybe she would please us all to dinner.) * they enjoyedthe film very immensely. (they liked the movie.) 23.what a lovelycouple you make! (you really beautiful one pair) 24.how come you speak suchgood english? (why you can speak such good English?) (additional sense of accomplishment) * howcome she hates birds? (why she hated birds?) 25.you speak english withoutan accent. (You do not speak English a little accent.) (additional sense of accomplishment) * he spokein a german accent. (he spoke with a German accent.) (additional sense of accomplishment) 26.youhave a good command (control; use or control of something ability) of english. (Your English is strong.) (additional sense of accomplishment) * he has enormous funds athis command. (He holds huge amounts of money.) * he has no command overhimself. (he can not restrain myself.) * our troop was under his command. (our troops from his command.) 27.she is cut out for {a (do) something, or to the quality required; (referring to both) it is, match} that job. (She is very suitable for the job.) (additional sense of accomplishment) * he is not cut out for teaching / to bea teacher. (he is not a teacher of the material.) * sally and michael seem tobe cut out for each other. (Sally and Mike looks to match.) * idon think he is cut out for the job / to be a doctor. (I think he is not suitable for the job / When the doctor.) 28.you e got it. (you right!) (very high frequency elements of spoken language) (an extra sense of accomplishment) * get it? (understand it?) * yougot it. (correct answers.) 29.you made a tough decision. (you made a difficult decision.) (additional sense of accomplishment) * he is tough in doing everything. (he matter what you do have a great perseverance.) 30.you have an eye (vision; discernment) for beauty. (you have the aesthetic vision of .) (additional sense of accomplishment) * he has the eyeof a painter. (he has a painter appreciation.) * she has an eye for detail. (she has to identify the details of the eye.) * she was a beauty in her day. (She is a beautiful young children.) 31.he has an old head (the mind; intelligence) on young shoulders. (he was young and insight.) (additional sense of accomplishment) * she hasa clear head. (her mind clear. ) * use your head. (move your brain.) * two heads are better than one. (three heads are better than one / a person not worth the two clever.) 32.you always know the right thingto say. (talk to you decent.) 33.he is quick-witted (creativeness agile; alert; the wittiness of; insight and strong). (He responsive.) Note: wit: intelligence; funny; wit; intelligence ; intelligence. (additional sense of accomplishment) * conversation full of wit (witty conversation) * his speech was full of wits. (his speech is rich wit.) 34.you are a walking dictionary / encyclopedia (encyclopedia). (You are a walking dictionary.) 35.i wish i had your will (will) power. (I wish I had your willpower.) (additional sense of accomplishment) * where there a will, there a way. (Where there is something became.) * tony is a man of weak will. (Tony is a weak-willed person.) * he has a strong will. (he strong-willed.) * her willto live enabled her to recover. (her desire to survive the She was able to recover.) 36.i admire (admired; appreciate) you for sticking to your plans. (I admire you stick to your plan.) (additional sense of accomplishment) * i admire him for his successin business. (I admire his careers.) * aren you going to admiremy new hat? (Do not you want my new flights of fancy hat do?) * i not a greatadmirer of his work. (I do not appreciate his work. ) * a piece ofchewing gum stuck to my shoe. (a gum stuck to my shoes.) 37.i owe (thanks) my success to my mom. (I attributed the success of mother) (additional sense of accomplishment ) * i owe what i am to my uncle. (I have today thanks to my uncle.) * he owes his success more to luck than to ability. (He believes his success is luck and not because of their ability .) * he owes his wealth to diligence and good luck. (his wealth because of his hard work and luck.) * she owes her good health to her regularlife. (her health thanks to regular life.) 38.i envy (envy; jealous) you for your ability to cope with (deal with; handling) the situation. (I envy your ability to cope with this situation.) (additional sense of accomplishment) envy: * i have always enviedyour good luck. (I have been envy your good luck.) * i don envy himhis money problems. (I am glad he did not trouble him the money.) cope with: * there was too much work for our computer to cope with. (our computer to to do too much work, just overwhelmed.) * the policemencould not cope with the crowds. (police can not deal with the masses.) * how i envy you / your talent. (I really envy you / your order.) 39.you arecoming along (progress; progress) well. (well you progress.) (additional sense of accomplishment) * the work is coming along quite well. (progress quite well.) * how your english coming along? (you learn English
[Study abroad Network http://www.liuxue86.com -] IELTS essay writ ng skills: direct expressions introduced
Well, doyouthinkpeoplecantellyoutheirrealthoughtsjustthroughphone? Withoutperson-to-personcontact, itisunlikelyforyoutodigdeepintotheirmindsandunlikelytogettruth.
Most cases, English is the sentence topic sentence, paragraph, sentence the other part is the support center the content, so the main point is to hear the sentence , so this model is relatively simple, that point of view of the word, such as support (support, befor …, gofor … beonthesideof …, quiteagreewith …), neutral (mutual, justsoso, youcantryit, notthebest), against (notgood, beagainst …, notrecommend … , betteravoid …), like (befavorof, like, prefer), the general attitude (it ok, but …), do not like (dislike), must (must, itisnecessary …), depending on circumstances (itdepends), no need ( notnecessary), and so on.
2. direct point expression:
Anotherhazardforyourbackaretheshockwaveswhichtravelupyourspinewhenyouwalk, knownasheelstrike.Arealfindforourpatientshasbeentheshock-absorbingshoeinsert.Acheapbutveryeffectivesolution .– support
Finally, awordaboutthestate-of -the-artrelief-theTENSmachine-asmallbattery-poweredgadgetwhichdeliverssubliminalelectricalpulsestotheskin.Ourexperienceindicatesthatyourmoneyisbetterspentonthemoreold-fashionedremedies .– against
Itcanbeusefultogetspecialorthopaedicchairs, butrememberthemostimportantimprovementshouldbeinOURposture .– neutral
Thoughabsolutelyflatshoescanbeasolutionforsome, othersfindtheirposturesuffers- neutral
August 9, 2011
From the Amazon to se e-business models and innovation model
Today I read an article: soaring electricity supplier hidden behind the procurement problem is analyzed Jingdong concealed behind high-growth channels of procurement problems, let them complain bear, and even planted a huge crisis for the future. Such as procurement and inventory handling tail contradiction between the pressure and extension of purchasing goods grab the hand of hard, etc. I can see China from the Amazon model is the primary electricity provider is still in the level of development and deplore.
I hope that a detailed description of the Amazon model so that everyone can truly appreciate how Amazon is through technological innovation and business intelligence, how to overturn the traditional business model, as well as non-generation of e-commerce model people can and legend, all ignited the dream and passion for e-commerce began In 1995 Amazon sold its first book, but by 2006 service to over seven countries, with 9 million square feet of 21 logistics points inspection warehouse.
the beginning of the Amazon basic B2C business and other platforms, selling an array of various types of products: cosmetics, clothing, jewelry, food, sporting goods, pet supplies, books, CDS, DVDS, computers and their accessories, furniture, toys, garden products, bedding, etc. But let Amazon different, a giant is not such a huge portfolio of products but it wholeheartedly provide customers with a variety of customized the concept of service.
If your second visit Amazon.com, you will see not only discounted products and specialty products, you can still see recommended products, the use of the Amazon recommendation engine, silent recording and observe your every move; and if you implant a cookie to your hard drive, you will receive a lot of useful information: recommendations based on previous purchases; and other buyers comments and instructions, etc., greatly improving customer shopping experience.
Amazon site Recommended Amazon Sales
Another major feature is the multi-level e-business strategy: to allow virtually anyone to sell any product on this site. both the Amazon sales of their products, and sales of third-party products (including individuals, small and medium companies and other retailers such as Target and Toys Us). You can see sites selling used products, refurbished products, and auction.
Amazon alliance to carry out a variety of services to allow large retailers to shop in stores such as Nordstrom, Land End and Target, Amazon purchase payments from the beginning, but the customer service delivery, but the specific transfer up to their vertical sites. the small retailers, AmazonMarketplace selling fixed-price products; AmazonzShops selling second-hand products; AmazonAuctions product auction, the highest bidder.
Target at Amazon the store shop
Amazon online sales of refurbished products
Amazon AmazonAdvantage mode: vendors ahead of the goods shipped to the Amazon warehouse, from the Amazon Web site to complete all transactions through the process, and the payment of a 10 – 15% agency fees for books, newly released music and movie distribution fee of up to 55% of the cost. In fact, this model is on consignment, Amazon launched a new subsidiary by mode AmazonServices: is to provide cloud services for those E-commerce companies need to include website building, data storage and other one-stop software and technical support, and even allows to extract product information from its server business associates need to construction sites, such as Target using AmazonServices,, both opened in the Amazon shop in shop, but also allowed to build their own website and delegated administration.
Amazon is not only make money by selling products, but also make money by AssociateProgram Affiliate pattern is very similar to Google ads CPS, marketing alliance providers can choose their most distinctive one or more product images to link to this site on Amazon.com. Amazon Johnson replaced from time to time Union business image, and then click on the ad sales generated by the actual charge 4– 7.5% agency fees.
while providers can also use the Amazon Alliance network services, the use of IT technology and Amazon modules edit your site applications. All products are sold through Amazon, in accordance with their own sales extract a small amount of agency fees. (text / send-generation network)
Business promotion of the “optimal disco nt rate.”
Business promotion in the “best discount”
5 月初, C City finally bid farewell to the rainy weather, sunny, a touch of flowers filled the air.
the first quarter, Yikang shopping plaza in response to the economic downturn, large-scale introduction of own brands and increase the discount rate. However, this measure is not expected as the marketing manager Antony as to achieve the desired results, Yikang shopping mall sales falling instead of rising. After investigation and discussion, Antony and his assistant John has a new idea.
consumers and businesses perceive the discount provided the discount is the difference between the consumers to protect themselves to avoid being deceived for the psychological, will underestimate the business is given a discount, the discount that consumers perceive the value of advertising discounts given below, but underestimated the extent of the discount advertising discount increases with the increase. Therefore, when the business is not in the development of discount rate the bigger the better.
high discount rate will lead consumers to underestimate the discount, which reduces consumers willingness to buy. Well-known brand and non brand compared to non-famous brands of discount is more likely to be consumers underestimated. At the same time, relative to its own brand, the same discount, brand influence consumer willingness to buy more. Therefore, businesses offer the same discount on the goods when compared to its own brand or other less well-known brand, national brand or brands consumers perceive a higher discount, promotion will be relatively more effective.
the impact of store image is not significantly different, whether it is undervalued or for advertising discounts on the purchase intention. Therefore, the store location and image of the differences in products consumers buy the same effect is not significant, then, consumers pay more attention to the brand, as in the store to buy high-end or in the store to buy low, not significant. Therefore, should not be too mind Kang Shopping Plaza positioning Yi department in a relatively high competitive pressures brought about.
Thus, Antony and John felt the need to design new marketing programs as soon as possible. While the direction has been clear, but John how to implement new marketing programs is not very clear. He believes that health should be a new shopping mall must determine the discount rate, it would be adjusted to reasonable levels. “Each brand has its best goods and the discount rate, our task is to find the best products and brands for each discount rate.” But how to find the “optimal discount rate”, John is a lack of confidence .
the afternoon the next day, John saw the reunion of old college student Lu. Old Lu five short stature, his eyes Shining God, continue to graduate school after graduation he worked at a local well-known consulting firm, has a solid academic foundation and rich experience. John sat next to the old Lu, taking advantage of the other students not in attendance, said: “Old Lu, our company encountered some problems and would like to ask you one then, he said out of his confusion.
old Lu said: “You have to face is actually a fairly common marketing problems. However, the formulation of the discount rate is not so simple, it is necessary to consider the relationship with suppliers, competitors will have to consider the strategy. “
Old Lu drink a cup of tea, said:” Not long ago, I saw a document, and an American university studies. Can you answer one question: businesses offer discounts to consumers for what purpose? “
John replied without hesitation:” enhance the consumer willingness to buy, and ultimately enable them to buy. “
” Is ah. So, we have to figure out what kind of discount rate corresponds to what to buy. Discount rate the greater the willingness to buy will be more strong? “Old Lu said,” Obviously not. Your company is the case encountered it? “
John nodded in the old Lu hurry, right:” can lead consumers to buy will only increase the discount rate is effective. Invalid discount will only waste company resources. Discount is too low, consumers are feeling less than, the discount will not lead to low consumer willingness to buy increases, this discount is not valid. Can lead to increased consumer willingness to buy the lowest discount is called romotion starting point Another point is the discount romotion saturation point above the saturation point of the discount can only be caused by very slowly purchase will increase, unchanged or even decreased. Only between the starting and saturation points of discount is valid. In order to avoid wasting resources, we must identify the starting point and saturation point promotion. “
” But how to find the product promotions and saturation point of starting it? Moreover, each product promotions starting point and saturation point are different, right? “John asked.
” Yes, different products have different starting point and the saturation point of promotion. For example, the well-known brand and non brand goods, there very different. I read on American literature, famous brand product promotions starting point is almost zero, a small discount rate can lead to significantly enhance the customer purchase intention. Non-well-known brand, in general, need 15% discount to cause consumers to increase purchase intention. “Old Lu said.
John said:” By what you said, if you want to promote non-famous brands, the discount rate must be higher than sales starting point. So well-known brand and non brand promotion saturation point, what is different? “
Old Lu said:” The saturation point of promotion, lack of relevant detail. But in general, well-known brand marketing saturation point touches than the non-famous brands much lower saturation point. In other words, brand promotional discount rate should not be too high, or a waste of resources. In comparison, non-brand products can be identified but added that the higher the discount rate in order to enhance their competitiveness. But … … “
” non-brand or own-brand sales will reach saturation point sooner or later, so it can not be too high a discount rate. “John cut in and said.
” Is this. How to adjust your marketing program, the key depends on you myself. Filling it, old school! I look forward to hear your Herald. Please remember us when to eat ah an old John Lu patted on the shoulder.
“certainly some.” John felt very confident. At this point, the students one after another in attendance, and the atmosphere more lively. John a great feeling, he felt the pressure of work suddenly been released.
Case Analysis
basic concepts and ideas
starting point is to promote change in consumer willingness to buy the lowest point. Starting point the concept of promotion and “identify” the mental process related to this process, unless the change is greater than can be perceived to detect the minimum, otherwise consumers will not react to stimuli (LuceandEdwards1958). Starting point the concept has applications in many fields. In advertising effectiveness research, Eastlack and Rao made only over the lowest level, only advertising sales may have significant role in promoting the well-known S-curve response function also confirms the concept of promotion starting point. In contrast to the theory of assimilation (Assimilation-contrastTheory) on the basis of, Gurumurthy and Little pointed out that the starting price of existence, they pointed out that consumers around the reference there is an acceptable price range. Hence, compared to the price changes outside this range, in this range of small price changes are less likely to be found. Kalwani and Yim also found some evidence to support the view that only when the price exceeds the reference price changes in the region, such a price change on consumer purchase intention will have a significant impact. Many managers believe that at least more than 15% price cut in order to attract consumers attention. Therefore, we believe that there is promotion starting point, that is: unless the promotional price discounts offered more than a promotional starting point, otherwise consumers will not change their purchase intention.
Moreover, since the consumer willingness to buy products because of brand awareness varies (see one case), so the starting point of the corresponding promotion will be different. For the well-known brand, the promotional rate will lead to smaller consumer attention, so a low promotional starting point; for its own brand, the same promotional rate does not cause changes in consumers willingness to buy, because of its promotional starting point is higher. Similarly, the store image will be the starting point of the promotional impact. Compared to the poor image of the store, the better the image of the store by providing lower discounts to attract consumers, that is: well-known brand and image of a good starting point is lower than its own store brand promotion and image of the poor shop. Therefore, we propose,
view: below the starting point of advertising promotional discounts will not affect consumers willingness to buy.
Second point: the starting point below the well-known brand marketing its own brand of promotion starting point.
Point three: the image of a better starting point than the image of store sales less store promotions starting point.
introduction and analysis of experimental
experimental case of a specific operation as described above. We hope to promote through data analysis found that the presence of starting point, that is: unless promotional discount is greater than the minds of consumers the starting point, otherwise consumers will not change their purchase intention (point A). We also want to promote through data analysis the starting point because of store image and product brands vary (Second point of view and perspectives of three). To test these hypotheses, and to assess the value of sales starting point, we conducted the analysis of the following three aspects: First, the different levels of consumer willingness to buy analysis; Second, econometric analysis; Third, the assisted analysis.
① analysis of consumers willingness to buy
When the discount did not reach the starting point, consumers will not change their buying behavior; Similarly, the different shops and brands, and its starting point may be different. In addition, when a point above the discount (promotional saturation point), discounts on consumer purchase intention will be reduced to school the following we assume that k1 is the starting point of a product promotion, k2 discount on a product that saturation point.
starting point according to the definition of promotion, unless the advertising discounts greater than k1, consumer willingness to buy will not have significant changes. Only when the AD> k1, the advertising promotional discounts greater than the starting point, the consumer purchase intention (CI) will be greater than 0. Therefore, the simplest, most direct access to well-known brand and own brand marketing approach is to find the starting point when the consumer willingness to buy is greater than 0, the value of the lowest ad discount.
marketing concept based on the starting point of saturation point based on the concept, in general, sales promotion by more than a starting point, the consumer purchase intention variable will change, and their willingness to buy will be with a promotional rate of increase rising, but sales by more than once after the saturation point, will not reassert consumer willingness to buy increased. That is, when AD> k2, the discount is greater than the promotional advertising saturation point, consumers will no longer have to buy a clear upward.
Figure 1 and Table 1 depicts a different store and brand the average consumer purchase intention. The results show that when advertising is only at 10% discount when consumers purchase brand-name sports shoes will be greater than 0, another way, the brand-name sports shoes sales starting point of about 0, as long as the brand-name sports shoes to do promotions, consumer willingness to buy will change. On the contrary, its own brand, and only advertising discount in the greater than 20% of consumers will change the willingness to buy. Table 1 also shows the existence of a saturation point k2, for example, the average consumer brand breathable shoes willingness to buy advertising discounts equal to or greater than 30% of 4, brand-name shoes from 0 to 10% discount and 10% to 20 % discount will increase when consumers purchase more than 20% to 30% and 30% to 40% faster. This coincides with previous years, advertising on the consumer response model S-shaped findings. Thus, we arrive at:
(1) for the two store brands,
k1 = 0%, k2 = 20%;
(2) for the two store own brand,
k1 = 20%, k2 = 30%.
② econometric analysis
in the willingness of consumers to buy on the basis of the analysis, we continue to econometric analysis, the data in Table 1 is divided into three regions, namely: the first area in the bottom of k1, the second region between the k1 and K2, the third region in the k2 top. In addition, the starting point according to the definition of marketing that the dependent variable “consumer willingness to buy (CI)” value in the first area should be 0. In other words, the discount is lower than k1, consumers will not change their purchase intention. If u is the error, these three areas can be used the following formula:
CI = 0 u1 time when AD ≤ k1 (1)
CI = a1 b1AD u2 when k1
CI = a2 b2AD u3 when AD> k2 time (3)
Although these equations or functions on behalf of three different regions, but can not ensure that the first curve and the second curve intersect at k1, the second curve and the curve intersect at the third k2. To determine these boundaries, we need to add the three equations have limitations, they are integrated into the equation (4).
CI = β1AD1 β2AD2 ε
including:
AD1 = AD-k1, when AD> k1, the otherwise AD1 = 0.
AD2 = AD-k2, when AD> k2, the otherwise AD2 = 0.
if we know the value of k1 and k2, we can estimate equation (4). Therefore, the purpose of analysis is to determine the value of k1 and k2. We determine the value of the following ways. Suppose we already know the value of k1 and k2, then the three regions of the equation can be divided according to the level of discount from 0 to k1, k1 to k2, k2 to 70%. Analysis of the data with the results in Table 3 are consistent. Namely:
(1) for the two store brands,
k1 = 0, k2 = 20%;
(2) for two store own brand,
k1 = 20%, k2 = 30%.
In order to confirm the saturation point in the sales continue to increase after the discount but the reduction will cause consumers to buy, we analyze the equation (2) and (3) of the regression coefficients b1 and b2 (Table 2 below).
The results show that for all the regression analysis is, b1> 0 and b1> b2. This indicates that the starting point and the saturation point in the promotion between promotional discounts on consumer willingness to buy is the positive impact of (b1> 0), but after the saturation point of this positive effect will gradually diminish (b1> b2) . This result confirmed the promotion effect on consumer willingness to buy S-shaped.
③ assisted analysis
k1 and k2 in order to obtain the standard error values, and the results prove the stability of the above analysis, we conducted a secondary analysis. The analysis of the data is randomly selected from the original data, and supporting the analysis of raw data and the same number of samples. We use econometric methods to assist in the analysis of samples for analysis, obtained the corresponding values ??of k1 and k2. Through analysis, we arrive at the average consumer willingness to buy, and k1 and k2 of the standard error values ??(Table 3).
The results showed that: the image of two different starting point and store in the marketing saturation points are surprisingly similar. But the popularity of different brands (brand and own brand) in the promotion starting point and saturation point has great difference. Particularly well-known sports shoe brand promotion starting point averages (May = 2.14%, Nordstrom = 0) was significantly lower than own-brand sports shoes sales starting point averages ((May = 14.4%, Nordstrom = 13.25%, p < 0.01), ie, 10% discount on the brand sports shoes can change the purchase intention of consumers, but consumers own the brand sports shoes will need to purchase more than 14% to 15% discount will change and this The results from the other side to prove the "brand equity" exists, ie, well-known brand has more brand value, as long as the low promotional discounts can attract consumers to buy.
the same results confirmed the existence of marketing saturation point and the estimated value, and different well-known brand marketing saturation point there are significant differences, namely, brand promotion saturation point averages (May = 25.8%, Nordstrom = 23%) was significantly lower than its own brand marketing saturation point average (May = 30.2%, Nordstrom = 30.85%). This is the same as the previous experimental results, that is, when the discount level of 30% to 50% when the consumer does not perceive the extent of savings there are significant differences in consumer willingness to buy and thus no significant difference.
Marketing Implications
more detailed understanding of consumers and different discount stores, different brands of reaction products can help businesses develop more effective marketing plan. promotion starting point is to change consumer willingness to buy the lowest point of many managers intuitively found about 15 per cent discount to attract consumers, but Few in-depth business instincts are correct to think that we through this case and the experimental data and a simple starting point for economic theory confirms the promotion and the presence of saturation point, and on this basis, further validation of the different shops and goods whether there are different starting point and the saturation point of promotion, to help businesses understand more clearly the response of consumer marketing.
First, the analysis proves the existence of promotional starting point, unless more than a promotional discount starting point, otherwise consumers will not easily change their purchase intention. view a supported, that is greater than 15% discount to attract consumers to buy.
In addition, different brands have different promotional starting point other words, brands and stores its own brand of promotion starting point is different from marketing its own brand of well-known brands than the starting point is much higher starting point of marketing, brand promotion starting point below its own brand of promotion starting point. In order to attract consumers, the brand promotion starting point is lower than its own brand, therefore, views two to get support, and point three is not supported in other words, businesses can play a little more discount brands to attract consumers , and own brand offer substantial discounts to only play a similar role, so for the business, provided the discount rate should be at least higher than the starting point for the promotion of goods, or even put a promotional costs, consumers are still will be indifferent.
In addition, the study also found that the presence of promotional saturation point, saturation point of the level of promotion than on consumer purchase intention will not continue to increase, so for the business, if able to master the marketing saturation point about the level of discount, we can develop an appropriate discount rate, not only to attract consumers, but also not a waste of marketing budget.
(this decision to the plight of the common marketing theme, involving the commercial scene, and characters are fictitious company)
Nordstrom 2012 romantic white we ding fashion
[ REVIEW ] sweet dress is a favorite with women of any age, no matter what time, beautiful people of color can bring a more relaxed mood. In the spring and summer 2011 show floor, the white is a very light natural, environmentally friendly but calm … …
Nordstrom2011 romantic white wedding
However, the white wedding is not a monotonous color, can divided into white and cream are two of them that is ivory white, divided light ivory, dark ivory, champagne and cream that is, divided light champagne, deep champagne.